Creative Testing in 2024 (A How-To Guide)
Creative Testing in 2024 (A How-To Guide)
The digital marketing landscape is always changing. To stay on top, in 2024, you need to incorporate creative testing in your Facebook and TikTok ads process.
What is Creative Testing?
To showcase your product and services in the most effective way you need to make the right creatives. Creative is the visual representation of your ad comprising of your copy and video, photo, or other formats like carousels. Creative testing is a process of discovery.
Typical Steps:
- Choose variants of ad formats that make sense for you.
- Brainstorm and align on several messaging and angles for your ads.
- Leverage Dynamic Creative format with tweaked differences in your creative. The Ad platform will choose the winning media, copy, ctas.
- The multiple creatives that produce good results on paper should be moved over to a scaling campaign and a larger budget can be allocated to it.
Why Creative Testing is Important?
Creative testing is how a marketer discovers what ad approach resonates with their audience best. It’s all data driven and gives the ability to improve your marketing iteratively.
Even when everything’s finally working and your creatives hit your metric goals. It isn’t time to take it easy. As ad fatigue (when people are seeing your ads too many times and it looses novelty) is always trailing behind and worsens your stats. Continuously generating ideas, launching, and analyzing data is the key to success.
The Best Creative Testing Process
Its 2024, we have amazing tech tools at our disposal.
No need to come up from scratch different angles and messaging for your creatives every single time.You can launch your tests from the very beginning with creatives concepts that are likely to be a success, no need to get it wrong at first.
There are apps that store and collect creatives from many brands and all type of industries. Find new angles for your ads, get inspired, and create ads based on what already worked vs not for other brands with their ads.
Here are handy features that you will want to lookout for in apps for your creative testing:
- Ability to save ads from FB ad library.
- Having access to ad media and metadata forever.
- Tracking of how long ads are active.
- Ability to download the ad.
